Selling fashion in supermarkets is not a new thing. Stores in the United States and UK have been doing it for years and finally the trend has caught on in Australia. Last month Coles introduced “MIX” a “fast, affordable and everyday” fashion range into their supermarkets. Naturally this concept has been embraced by many an Aussie Mum, including me! So why would I forgoe the fashion chains and shop at the grocery store?
1. Its Convenient. I work, I mother, I run a household, I do kindy drop off, I blog. Somewhere in there I find time to do the groceries. Grocery shopping is generally done childless. A whole hour of just me, a list and a wonky trolley. Now I can throw in a new top complete with matching pants and shoes into my trolley as I consider what we are having for dinner tonight. One car trip, one car park, one time dedicated to shopping. Extended store hours mean I can pop in for a new outfit at a time that suits me. Oh and perhaps the hubby won’t notice the purchases if they are hidden amongst the bread and milk?
2. It’s Affordable. I am afraid my days of spending a couple of hundred on an outfit were farewelled at the birth suite. We are on a budget. A tight budget. This is where “Mix Apparel” has really got it covered. The clothes are good quality. The most expensive item is $39. Generally you are looking at between $12 and $25. They are desinged to be MIX and matched further adding to its practicality and budget sense.
3. It’s On Trend. Think nautical, think maxi dresses, think 50′s style polka dot swimwear. It can be cheap but if it doesnt look good whats the point? The current range MIX’es effortfless practicality with style. Casual to cocktail. If you have seen it in your high end retail fashion stores, chances are MIX has done it too. But for quarter of the price. The range also includes menswear, shoes and accessories.
The MIX range is “fast fashion” meaning it changes every two weeks, so if you see something whilst browsing online be sure to grab it quickly before it’s gone!
So…would you buy your fashion with your groceries?
Have you checked out the “MIX” range at your local Coles?
Oh and hands off that maxi dress, it’s all mine!
check out mixapparel.com.au for all the details.
Click away! Its very easy to vote for “My Pigeon Pair”